Amazon cover image
Image from Amazon.com

Bayesian Statistics and Marketing

By: Contributor(s): Language: English Series: Wiley Series in Probability and Statistics | Balding, David J. (Ed.) | Bloomfield, Peter (Ed.) | Cressie, Noel A.C. (Ed.) | et alPublication details: Chichester, Hoboken, NJ, San Francisco, CA : John Wiley and Sons 2005Edition: 1. EdDescription: x, 348 ppISBN:
  • 0-470863-67-6
  • 978-0-470863-67-1
Subject(s): DDC classification:
  • 658 General management
Contents:
from the Table of Contents: Introduction; Bayesian Essentials; Markov Chain Monte Carlo Methods; Unit-Level Models and Discrete Demand; Hierarchical Models for Heterogeneous Units; Model Choice and Decision Theory; Simultaneity; Case Study 1: A Choice Model for Packaged Goods. Dealing with Discrete Quantities and Quantity Discounts; Case Study 2: Modeling Interdependent Consumer Preferences; Case Study 3: Overcoming Scale Usage Heterogeneity; Case Study 4: A Choice Model with Conjunctive Screening Rules; Case Study 5: Modeling Consumer Demand for Variety; Appendix A: An Introduction to Hierarchical Bayes Modeling in R; Appendix B: A Guide to Installation and Use of bayesm; References; Index;
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Shelving location Call number Status Date due Barcode
Loanable Institute for Advanced Studies (IHS) Book 18746-A Available IHS102721506

from the Table of Contents: Introduction; Bayesian Essentials; Markov Chain Monte Carlo Methods; Unit-Level Models and Discrete Demand; Hierarchical Models for Heterogeneous Units; Model Choice and Decision Theory; Simultaneity; Case Study 1: A Choice Model for Packaged Goods. Dealing with Discrete Quantities and Quantity Discounts; Case Study 2: Modeling Interdependent Consumer Preferences; Case Study 3: Overcoming Scale Usage Heterogeneity; Case Study 4: A Choice Model with Conjunctive Screening Rules; Case Study 5: Modeling Consumer Demand for Variety; Appendix A: An Introduction to Hierarchical Bayes Modeling in R; Appendix B: A Guide to Installation and Use of bayesm; References; Index;

There are no comments on this title.

to post a comment.

Powered by Koha