Public Opinion and Propaganda (Chapters: 74) ; A Book of Readings

Contributor(s): Language: English Analytics: Show analyticsPublication details: New York, Chicago, San Francisco : Holt, Rinehart and Winston 1965, AugustEdition: 1. EdDescription: xx, 779 pp
Contents:
from the Table of Contents: The Nature and Function of Public Opinion: The Role of Public Opinion in a Democracy; Definitions of Public Opinions and the Public; The Social and Political Context of Public Opinion: Cultural Background, Social Organization, and Economic Structure; Governmental Structure and Process. Political Parties, Pressure Groups; Mass Media; Social-Psychological Processes Basic to Public Opinion: The Psychological Basis of Opinion and Attitude; Group Processes. Interaction, Communication and Influence, Social Reinforcement; Dynamics of Opinion Formation and Change: The Nature of Propaganda and the Propagandist; Propaganda Strategies and Techniques and their Effects; Formation and Determination of Public Opinion; the Identification and Measurement of Public Opinion and Propaganda: Problems of Data Collection in the Measurement of Public Opinion. Sampling, Interviewing, Questionnaire Construction; Anaylsis and Interpretation of Data;
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Loanable Institute for Advanced Studies (IHS) Book 2341-A Available IHS100679602

from the Table of Contents: The Nature and Function of Public Opinion: The Role of Public Opinion in a Democracy; Definitions of Public Opinions and the Public; The Social and Political Context of Public Opinion: Cultural Background, Social Organization, and Economic Structure; Governmental Structure and Process. Political Parties, Pressure Groups; Mass Media; Social-Psychological Processes Basic to Public Opinion: The Psychological Basis of Opinion and Attitude; Group Processes. Interaction, Communication and Influence, Social Reinforcement; Dynamics of Opinion Formation and Change: The Nature of Propaganda and the Propagandist; Propaganda Strategies and Techniques and their Effects; Formation and Determination of Public Opinion; the Identification and Measurement of Public Opinion and Propaganda: Problems of Data Collection in the Measurement of Public Opinion. Sampling, Interviewing, Questionnaire Construction; Anaylsis and Interpretation of Data;

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