Public Opinion and Propaganda (Chapters: 74) ; A Book of Readings

from the Table of Contents: The Nature and Function of Public Opinion: The Role of Public Opinion in a Democracy; Definitions of Public Opinions and the Public; The Social and Political Context of Public Opinion: Cultural Background, Social Organization, and Economic Structure; Governmental Structure and Process. Political Parties, Pressure Groups; Mass Media; Social-Psychological Processes Basic to Public Opinion: The Psychological Basis of Opinion and Attitude; Group Processes. Interaction, Communication and Influence, Social Reinforcement; Dynamics of Opinion Formation and Change: The Nature of Propaganda and the Propagandist; Propaganda Strategies and Techniques and their Effects; Formation and Determination of Public Opinion; the Identification and Measurement of Public Opinion and Propaganda: Problems of Data Collection in the Measurement of Public Opinion. Sampling, Interviewing, Questionnaire Construction; Anaylsis and Interpretation of Data;