diffusion of innovations

By: Language: English Publication details: new york : the free press london : collier-macmillan 1966, julyEdition: 4. prDescription: xiii, 367 pp
Contents:
from the table of contents: preface; introduction; traditions of research on diffusion; culture, norms, and diffusion; the adoption process; characteristics of the innovation; adopter categories; innovators as deviants: in step with a different drummer; opinion leaders and the flow of ideas; the role of the change agent and the consequences of innovation; predicting innovativeness; toward a theory of the diffusion and adoption of innovations;
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Loanable Institute for Advanced Studies (IHS) Book 2566-A Available IHS100715308

from the table of contents: preface; introduction; traditions of research on diffusion; culture, norms, and diffusion; the adoption process; characteristics of the innovation; adopter categories; innovators as deviants: in step with a different drummer; opinion leaders and the flow of ideas; the role of the change agent and the consequences of innovation; predicting innovativeness; toward a theory of the diffusion and adoption of innovations;

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