consumer behavior and the behavioral sciences (Chapters: 42) ; theories and applications

Contributor(s): Language: English Series: the wiley marketing series | lazer, william (ed.)Analytics: Show analyticsPublication details: new york, london, sydney : john wiley and sons 1967, julyEdition: 3. prDescription: xxxii, 592 pp
Contents:
from the table of contents: foundations of consumer behavior; cultural influences; individual influences; group influences; economic influences; the business firm and the consumer; product attributes and the consumer; promotion and the consumer; decision-making by consumers; epilogue;
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Loanable Institute for Advanced Studies (IHS) Book 3624-B Available IHS101024903

from the table of contents: foundations of consumer behavior; cultural influences; individual influences; group influences; economic influences; the business firm and the consumer; product attributes and the consumer; promotion and the consumer; decision-making by consumers; epilogue;

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