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the economics of advertising

By: Language: English Series: contributions to economic analysis ; 80 | tinbergen, j(an) (ed.) | jorgenson, d.w. (ed.) | waelbroeck, j. (ed.)Publication details: amsterdam, london : north-holland publishing company 1972Edition: 1. edDescription: xiii, 312 ppISBN:
  • 0-7204-3180-8
Contents:
from the table of contents: introduction: issues and problems; the advertising expenditure decision; a study of national advertising expenditures in the us (united states); estimating advertising effects; a study of us cigarette advertising: background and method; a study of us cigarette advertising: estimation results; advertising and economic performance; appendixes;
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Item type Current library Shelving location Call number Status Date due Barcode
Loanable Institute for Advanced Studies (IHS) Book 5297-A Available IHS101804507

from the table of contents: introduction: issues and problems; the advertising expenditure decision; a study of national advertising expenditures in the us (united states); estimating advertising effects; a study of us cigarette advertising: background and method; a study of us cigarette advertising: estimation results; advertising and economic performance; appendixes;

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