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advertising, competition and market oligopoly over time ; an econometric investigation in western european countries

By: Language: English Series: contributions to economic analysis ; 94 | tinbergen, j. (ed.) | jorgenson, d.w. (ed.) | waelbroeck, j. (ed.)Publication details: amsterdam, oxford : north-holland publishing company new york : american elsevier publishing company 1976Edition: 1. edDescription: x, 312 ppISBN:
  • 0-7204-3200-6
Contents:
from the table of contents: introduction to the series; preface; the advertising controversy; the economics of advertising; description of sample data; a note on the estimation procedure; testable advertising issues; empirical findings and discussion; summary and conclusions; appendix a: the regression results;
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Item type Current library Shelving location Call number Status Date due Barcode
Loanable Institute for Advanced Studies (IHS) Book 7924-A Available IHS102175500

from the table of contents: introduction to the series; preface; the advertising controversy; the economics of advertising; description of sample data; a note on the estimation procedure; testable advertising issues; empirical findings and discussion; summary and conclusions; appendix a: the regression results;

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