Bayesian Statistics and Marketing - 1. Ed. - Chichester, Hoboken, NJ, San Francisco, CA : John Wiley and Sons 2005 - x, 348 pp. - Wiley Series in Probability and Statistics Balding, David J. (Ed.) Bloomfield, Peter (Ed.) Cressie, Noel A.C. (Ed.) et al. .

from the Table of Contents: Introduction; Bayesian Essentials; Markov Chain Monte Carlo Methods; Unit-Level Models and Discrete Demand; Hierarchical Models for Heterogeneous Units; Model Choice and Decision Theory; Simultaneity; Case Study 1: A Choice Model for Packaged Goods. Dealing with Discrete Quantities and Quantity Discounts; Case Study 2: Modeling Interdependent Consumer Preferences; Case Study 3: Overcoming Scale Usage Heterogeneity; Case Study 4: A Choice Model with Conjunctive Screening Rules; Case Study 5: Modeling Consumer Demand for Variety; Appendix A: An Introduction to Hierarchical Bayes Modeling in R; Appendix B: A Guide to Installation and Use of bayesm; References; Index;

0-470863-67-6 978-0-470863-67-1

Marketing research -- Mathematical models

Marketing -- Mathematical models

Bayesian statistical decision theory

658 General management