Bayesian Statistics and Marketing
Rossi, Peter E.
creator
Allenby, Greg M.
McCulloch, Robert
text
Chichester, Hoboken, NJ, San Francisco, CA
John Wiley and Sons
2005
1. Ed.
monographic
eng
x, 348 pp.
from the Table of Contents: Introduction; Bayesian Essentials; Markov Chain Monte Carlo Methods; Unit-Level Models and Discrete Demand; Hierarchical Models for Heterogeneous Units; Model Choice and Decision Theory; Simultaneity; Case Study 1: A Choice Model for Packaged Goods. Dealing with Discrete Quantities and Quantity Discounts; Case Study 2: Modeling Interdependent Consumer Preferences; Case Study 3: Overcoming Scale Usage Heterogeneity; Case Study 4: A Choice Model with Conjunctive Screening Rules; Case Study 5: Modeling Consumer Demand for Variety; Appendix A: An Introduction to Hierarchical Bayes Modeling in R; Appendix B: A Guide to Installation and Use of bayesm; References; Index;
Marketing research -- Mathematical models
Marketing -- Mathematical models
Bayesian statistical decision theory
658 General management
0-470863-67-6
978-0-470863-67-1
161206
160454