TY - BOOK
AU - Rossi, Peter E.
AU - Allenby, Greg M.
AU - McCulloch, Robert
TI - Bayesian Statistics and Marketing
T2 - Wiley Series in Probability and Statistics
SN - 0-470863-67-6
U1 - 658 General management
PY - 2005///
CY - Chichester, Hoboken, NJ, San Francisco, CA
PB - John Wiley and Sons
KW - Marketing research -- Mathematical models
KW - Marketing -- Mathematical models
KW - Bayesian statistical decision theory
N1 - from the Table of Contents: Introduction; Bayesian Essentials; Markov Chain Monte Carlo Methods; Unit-Level Models and Discrete Demand; Hierarchical Models for Heterogeneous Units; Model Choice and Decision Theory; Simultaneity; Case Study 1: A Choice Model for Packaged Goods. Dealing with Discrete Quantities and Quantity Discounts; Case Study 2: Modeling Interdependent Consumer Preferences; Case Study 3: Overcoming Scale Usage Heterogeneity; Case Study 4: A Choice Model with Conjunctive Screening Rules; Case Study 5: Modeling Consumer Demand for Variety; Appendix A: An Introduction to Hierarchical Bayes Modeling in R; Appendix B: A Guide to Installation and Use of bayesm; References; Index
ER -